Redefining LA nightlife
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LURE is Hollywood’s newest temptation. This 18,000 square feet venue in collaboration with Boulevard Nightlife Group and REACT Presents attracts the world’s top DJs and performers to the heart of Hollywood. As the winner of Nightclub & Bar’s “2013 Mega-Club of the Year” award, LURE promises the ultimate experience–the state-of-the-art sound and lighting technology bring music to life in a venue that seamlessly transitions from a seductive indoor space to an outdoor garden oasis. SEG sought the innovative mind of designer Gulla Jonsdottir to create a vision of contemporary sophistication: the high-definition LED walls, the hanging kinetic light spheres, the four full-service bars, and the plush lounge seating all combine to ensure an unforgettable special event destination that entices all of the senses…

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